Every once in a while someone asks about WMKV-FM:

1. Why isn't our signal stronger?
Our transmitter power is 410 watts effective radiated power, and that's all the FCC will allot to us on 89.3, because there's another station in Louisville with 100 times our power, and we have to "protect" them. (Yeah, right...) Fortunately we are on the web, and have been for many years, so even someone in Springdale, Utah, or Saskatoon or Shanghai or Singapore, can receive us equally well.

2. Why do we say "Reading, Ohio" when the studios are in Springdale?
Before there was a WMKV-FM, the Reading High School operated on this frequency. In 1995 we took over their operation, but the city of license remained Reading OH. After approval from the FCC, we moved the studios to the Maple Knoll campus in Springdale. But our transmitter remains in Reading.